by miller | Jan 7, 2016 | blog
All businesses seek cost-effective ways to increase traffic, engage customers and drive sales. The good news is that BIG IDEA content marketing can do this. The Internet is built around content and leveraging ideas is the most cost-effective form of marketing....
by miller | Jan 20, 2015 | blog
Name the brands associated with the following: Walk into a restaurant and hear, “Welcome to…” Airline associated with peanuts. Warm gooey cookie served at check-in. Pink Cadillac Pink everything Blimp piloted by Snoopy Slice of lime in the beer bottle neck....
by miller | Dec 2, 2014 | blog
The first question I ask in Brand Workshops is, “When you think of Volvo, what’s the first word that comes to mind?” Invariably and without exception, participants reply, “Safety.” Volvo = Safety is a Brand Concept – the core idea of the brand. In this case, it’s a...
by miller | Nov 20, 2014 | blog
PowerPoint is a powerful tool for telling brand stories — as long as you don’t use it to crank out mind-numbing bullets. Here are the steps I follow to build an engaging sales pitch: 1. Set your theme colors Not very sexy, but please do this first. Create...
by miller | Nov 16, 2014 | blog
Has your sales funnel run its course? The traditional “sales funnel” concept explains how sales leads progress from mild interest to done deal. As the sales person works the pipeline, sales leads make their way toward the narrower end of the funnel. Modern CRMs, like...
