About Bruce Miller

Bruce Miller has over 30 years of corporate and agency experience in brand development and e-media production. He is versed in brand strategy, content development, web strategy, and brand videos.

Bruce works with designer/illustrator/animator Todd Machen Design to offer a full-service brand agency solution without the overhead.

After years as a principal at Atlanta marketing/design agency Design Coup, Inc., Bruce streamlined his business to work with startups and entrepreneurs—many facing later-life career changes after being laid off, or grads just starting out.

Career Highlights:

• Agency Principal for Atlanta brand agency Design Coup Inc. for 15 years
• MAX Award — Marketing Campaign of the Year for CheckFree E-Bill launch
• MedSolutions — grew revenue from $122 to $843 million for this medical technology firm
• Developed Chick-fil-A’s new farmer-to-table coffee brand, Thrive Farmers.
• Developed a co-branded Auto Trader product and sold it into Lowe’s.
• Managed political marketing for several state and local campaigns in 2024 and 2025
• Created countless brand stories: Tractors, Coffee, Maternity, Fast Food, Consumer Goods, Financial Technology, SAT Test Prep, Pharma, Homecare, Silver Sneakers, Hospital Technology, Fitness Franchises, Political Campaigns, Non-Profits, Hot Tubs, HR Services, Manufacturing Technology.

Brand Story approach – Bruce developed the Brand Story® approach after an aha moment during his first corporate job as a Senior Writer at CheckFree Corporation.

“We developed the tagline, ‘The Leader in Electronic Commerce,’ and promoted it everywhere,” Bruce recounted. “And, like magic, CheckFree became recognized as the industry leader in e-commerce. That’s when I realized that Brand Positioning is a Superpower – more powerful than features, benefits, or pricing.

Bruce further developed the Brand Story approach after reading a legendary full-page ad that David Ogilvy placed in The New York Times, in which the famous ad man shared 38 proprietary secrets. Number One: The most important decision: How should you position your product?

Bruce refined Brand Story as he launched and marketed countless products and initiatives.

“We were producing big, expensive direct mail campaigns for a healthcare client,” Bruce said. “Today, you can test a cute hook on social media, but with a six-figure print run, you gotta be brave — and smart when you pull the trigger.”

UCLA Film grad – Bruce is a graduate of the UCLA Department of Motion Pictures and Television. He is also an author and screenwriter.

Bruce is an avid sailor, political junkie, and yoga enthusiast. Bruce also used his start-up methodology to help launch the Learning Tribe, an alternative approach to high school education. He ran political campaigns for four retired women during the 2024 elections.

Author – As an author, Bruce has written “FORTUNE, Our Deep Dive into the Mysteries of Love, Healing, and Success” “RUMI COMES TO AMERICA.”

His business book, “BRAND STORY: How to Launch Your Shoestring Startup Like a National Brand, is the basis for the Brand Story course.

He also wrote “UPLIFT, How to Harness the Hidden Engine of Continuous Renewal, and BONDO: A Divine Comedy About Love after Loss, and co-authored the parenting book, “Seven Superpowers” with Dr. Maria Guilmour.