The first step-by-step guide for new and existing businesses wishing to create a successful brand.
Whether you plan to walk dogs, solicit major donations, or build a multimillion-dollar tech company, the Brand Story® process will help you build a love relationship with customers, prospects, and donors.
25 years of agency experience distilled into an entertaining, easy to follow, no-cost approach.
Brand strategist, Bruce Miller, reverse-engineered his agency’s process into a series of simple steps – identifying the target customer, creating a secret sauce, positioning the brand, building out your story, and marketing to the world – that anyone can follow.
Learn the secret sauce of brand positioning to align your product to the needs of your customers.
Every effective brand offers a solution to a problem. In thirteen entertaining chapters, you will learn how to position your product or service to solve the needs of your customers — even on a shoestring budget.
"One of the most unique books about brand that I have ever come across."
“As a marketing professional of 20 years, I think Brand Story is one of the most unique books about brand that I have ever come across. Instead of a typical book about branding filled with theories and idealizations, Bruce shares entertaining stories with wit and subtle humor about real-life examples of brands throughout the 20th century. Relying on rich story-telling, he “shows me” rather than “tells me” what goes into a successful brand. Before reading the book, I wondered about the purpose of the old-fashioned cinema on the cover, but it made complete sense after getting through just a few pages. Filled with vibrant, illuminating visuals, this easy-to-read book is a fun, entertaining, page-turning experience that will make you feel like you’re at the movies watching a great documentary about American culture. Oh yeah, and you’ll also learn a whole lot about branding and what you need to do to position your company, too, without even realizing it! I realized, too late, that all that was missing in my experience was a bag of popcorn. Oh well, I’m sure I’ll read it again. If you really want to make your company successful, you’ve got to read this book.”
C.M | Director of Content Strategy at Healthcare Tech firm
"Brand stories are real stories ...a compelling read."
“Bruce writes with a compelling and accessible style, drawing in readers through the theme of his book: stories. He leads the reader to his thesis of the best way to sell a brand is through its story, from the tiniest of pressure washing businesses to large corporations. The book is filled with entertaining snippets of the backstories behind brands, concluding in a few in-depth interviews with business owners. The book has a dynamic and fun layout, excellent visuals, and clean design, including thought-provoking activities scattered throughout, to engage the reader. The focus on logos and visual was especially interesting to me, as an illustrator. Ultimately, Bruce reminds us that people are at the heart of brands and their stories: “A story is the smallest unit of emotional transformation.” Highly recommend for anyone building a brand or just interested in a good story.”
C.M. | Freelance Illustrator, Assistant Professor of Art at Georgia Gwinnett College
"This is f**king amazing!"
“We are right now, this moment, rebuilding our tired old website. I will pay for ten copies of this when it comes out, as I spent all night reading it from cover to cover.
You have done an absolutely terrific job here.
IT IS AWESOME! Truly.”
B.G. | Managing Director Venture Capital Fund
Today, with all the layoffs from COVID-19, more people than ever want to go into business for themselves. Setting up a business (licenses, agreements, bank accounts, websites, and business cards) is the easy part. Getting someone to want what you’re selling is a daunting challenge.
In the past, with luck and time, you could create a loyal following for a brand. There’s probably a decades-old diner in your neighborhood that proves this point. But, you don’t have that luxury.
I reverse-engineered our $10,000 agency process into a $15 book. Maybe it’s madness to give away my Brand Story® secrets, but now that I’m semi-retired, I want to see recent-grads, corporate burn-outs, and retired second acts take part in America’s entrepreneurial spirit.
Buy the book, build a strategy, and then follow your dream. — Bruce Miller
$14.99 | ePub Book: For iPad
(How to buy Apple Books with your iOS app)
$14.95 $9.99| ePub Book: For iPad and Android tablet, and Windows PC
How to buy books on Google for Android, iOS, and PC
Everything you need to launch your startup brand:
The improbable path by which the author became a successful brand strategist.
01 IN THE MOOD FOR COFFEE?
How successful brands pull you off the freeway for a cup of java through the power of association.
02 BRAND POSITIONING: A BRIEF HISTORY:
Fifty years ago, David Ogilvy, a door-to-door stove salesman changed the advertising industry forever by introducing the art of brand positioning.
03 REVERSING SPACE:
Learn to connect with your customers without expensive market research: Learn from Steve Jobs on how to put the customer experience first.
04 THE BRAND STORY WORKSHOP:
Follow the step-by-step Brand Story process to position your product to stand out in the market.
05 THE NAME GAME:
More science than art, how to select the perfect name — even when every domain name is taken..
06 ON YOUR MARKS, TRADEMARK!
When to apply for a trademark — and how to do it without a lawyer.
07 CREATE A LOVE RELATIONSHIP WITH CUSTOMERS:
Build customer relationships that go the distance with a 10-part Brand Story platform: 1. Brand Concept, 2. Brand Character, 3. Brand Promise, 4. Brand Vision, 5. Brand Look, and more.
08 THE ELEVATOR PITCH:
How a game-changing pitch in a Silicon Valley men’s room launched a career in clean technology. Create a 3-minute pitch that will guide your Website, sales collateral, advertising, and brand messaging.
09 LOOK AND FEEL:
The failsafe approach to build a credible look. Use Pinterest to create a creative brief to guide overseas design talent.
10 POSITIONING NON-PROFITS:
Discover how a day shelter for people with brain-injuries landed a $100,000 grant. Learn how to position your non-profit brand for major donors.
Build a universe of marketing touchpoints (Web, print, social, presence, advertising, etc.) that leverage your brand story for viral impact.
12 BRAND STORIES:
Learn from four compelling startup stories: We talk to the founders of Thrive Farmers, Sara Anderson, Form Yoga, and Klickly.
13 THE ROLLERCOASTER OF RISK:
Discover how to keep your idea moving forward despite the inevitable setbacks and risks when launching a startup.