Position your startup like a national brand

Build a loyal relationship with your customer

Deliver a consistent message across all channels

Communicate emotional benefits

Align your brand to your target customer

Establish a presence at every customer touchpoint

BRAND STORY: How to Launch Your Shoestring Startup like a National Brand

This lavishly-illustrated guide distills 25 years of agency experience into an entertaining step-by-step, low-cost approach to launching a successful brand.


“Amazed how quickly our brand evolved. Our organization was unfamiliar with the process, yet Bruce made it painless. The Brand Story workshop delivered an effective brand strategy that captured the essence of our firm and elevated our brand to align with our values.

“We have continued to partner with Miller Media to ensure our brand, website, marketing, and messaging stay in sync as our organization grows and evolves.”

Rebecca Noreen

CEO & Managing Partner, Well Solutions Group

“The Brand Story workshop… captured the essence of our firm.”

“Bruce quickly grasps the complex issues we face…”

“We can always count on Miller eMedia for exceptional content marketing support. Bruce quickly grasps the complex issues we face in the healthcare arena.”

Christy Marks Davis

Director of Marketing, CareCentrix

As a startup, we had limited funds when we started to source marketing/branding companies. Bruce Miller came highly recommended.

He truly listened to what we wanted to portray and we appreciated his open approach as he walked us through each step. We were blown away with the end result. It was exactly what we were hoping for.

Jolly Nanda

Founder/Managing Member, VIKRITI Management Consulting

“As a startup, we had limited funds… We were blown away with the end result.”

“Their creativity sets them apart from other agencies.”

Miller eMedia supports my consulting clients across the brand and integrated marketing spectrum. Their creativity coupled with their ability to understand marketing’s role in driving growth sets them apart from other agencies.”

Yvonne Daugherty

Healthcare Marketing Innovation, Bridgesperity

Whether you’re starting up or have an established brand,

a Brand Story® Workshop makes your marketing efforts more effective:

1. Capture critical market knowledge

The Discovery Assignment reveals new insights into your target customer, competitive strengths, and current brand strategy.

2. Position your brand effectively

Our Brand Story Workshop process establishes a brand position that aligns the needs of your target customers to your competitive advantage.

3. Build a brand platform

From your elevator speech to value propositions, a brand platform keeps your initiatives on target and your messaging more clear, consistent and effective.

4. Connect to your customers

Selling becomes more effective and efficient when all creative, product, and messaging decisions are “on brand” and align to your customers’ needs.

Focus Your Brand on your Customers' Needs

Brand Strategy, Identity, Web, Content Marketing, Messaging, and Media

Ready to re-focus your brand?

It all starts with a brand position – your unique competitive position in the mind of your customers. Miller eMedia will help you discover your competitive strength and turn it into the cornerstone of your brand platform.

With our Brand Story® Workshop, everyone who touches your brand can participate in a collaborative approach to develop your competitive brand position – your unique differentiation that aligns your brand to customer needs, elevates your product or service from becoming a commodity, and builds long term customer loyalty.

We will also develop your brand platform and content messaging architecture (a comprehensive set of “elevator speeches”) so that all creative executions, product decisions and messaging are always “on brand” — whether delivered by a marketing associate, sales person, a new hire, vendor, SEO expert, PR agency, or the CEO.

We develop content marketing campaigns centered around a big idea that you can leverage in press releases, white papers, social media, web content, direct marketing, and more.

We conduct Brand Story Workshops in the Atlanta area, the Southeast region, and through online meetings anywhere in the world. Bruce Miller has been developing brands for businesses, start-ups, growing firms, medium sized businesses, and Fortune 500 companies for 15 years.

For non-profit organizations seeking to win more grants, enhance non-profit development, or boost fundraising in general, Miller eMedia can help you develop non-profit case statements that align your message to the needs of the donor community. We will help you develop a consistent message by writing and designing case statements and development campaigns that connect to the mission of key donors and their needs.

Startups love our turnkey approach – Brand Strategy, Identity, Web, Content Marketing, Messaging, and Media rolled into one cost-effective package.