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DOWNLOAD PowerPoint Presentation File from Google Drive Ready to host a Brand Story Workshop?Please supply your email address prior to downloading the presentation file. In addition to the download, you will receive a quarterly email with thoughts and suggestions from...

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Brand positioning for non-profits – a case study

Brand positioning for non-profits – a case study

Whether you sell B-to-B, B-to-C, or Non-profit to Donor, everyone responds to brands – including the donor community. This fact was born out when I received the following email from one of my non-profit clients: “Bruce, guess what! We received a $100,000 check today...