by miller | Oct 23, 2014 | blog
Suppose I came to you with a business idea: SELLING POPSICLES. Unlike the colorful Popsicle brand, I want to sell mine as a frozen blob on a stick without any branding or packaging. And since Popsicles normally sell for $2.50 a dozen, I also want to price mine at...
by miller | Oct 13, 2014 | blog
As a writer and brand strategist, it’s good to be back in the driver’s seat. Let me start with some history. Twenty-five years ago, if you wanted to create a sales slick, you would have to sketch the layout with a pencil, pound the copy out on a...
by miller | Sep 24, 2014 | blog
I am here to officially announce (insert drum roll)… It no longer takes a lot of money to tell a Web story with video. The bandwidth is here, voice talent is a click away, high def lives in our phones, stock photos and music are inexpensive — there’s...
