Who we are:
Bruce Miller – Screenwriter, author of five books, and creator of the Brand Story® approach to launching a brand.
Todd Machen – Corporate art director and creator of the comic strip “Sidelined” – honored by Amazon as a Next Great Cartoonist.
How we do it:
1. DEFINE the Big Idea
We establish the Brand Position that customers care about most.
2. DEVELOP the Script and Storyboard
The Brand Story begins with words and pictures on paper.
3. DESIGN the Characters and Look
To save money and time, we rework vector graphics from leading stock libraries.
4. PRODUCE the Video
We record the talent, animate in Adobe After Effects, and mix the soundtrack.
5. LAUNCH your Touchpoints.
Place on your Website, YouTube, Social Media, Emails, Trade Show, and more.
6. AUTOMATE Your Marketing Funnel.
Let your funnel engage customers with the solution they seek.
“How do you make predictive analytics compelling to busy physicians? Net Health needed an innovative way to excite our skeptical market about predictive analytics for wound care. Rather than offer another ebook, we wanted to see if a cleverly written script paired with colorful animations would drive interest and attract visitors to our website.
Bruce turned a complex topic into an engaging video that perfectly captured Net Health’s brand position while generating more than 600 sales leads the month it was launched, performing significantly better than our ebook campaigns.”
“Bruce turned a complex topic into an engaging video that generated more than 600 sales leads…”
“Bruce quickly grasps the complex issues we face…”
“We can always count on Miller eMedia for exceptional content marketing support. Bruce quickly grasps the complex issues we face in the healthcare arena.”
As a startup, we had limited funds when we started to source marketing/branding companies. Bruce Miller came highly recommended.
He truly listened to what we wanted to portray and we appreciated his open approach as he walked us through each step. We were blown away with the end result. It was exactly what we were hoping for.
“As a startup, we had limited funds… We were blown away with the end result.”
“Their creativity sets them apart from other agencies.”
“Miller eMedia supports my consulting clients across the brand and integrated marketing spectrum. Their creativity coupled with their ability to understand marketing’s role in driving growth sets them apart from other agencies.”
Supercharge your marketing funnel with a Brand Story Animated Explainer Video.
Brand Strategy, Identity, Web, Content Marketing, Messaging, and Media
Ready to launch supercharge your marketing funnel with an animated explainer video?
Animated explainer videos can be an effective tool for generating sales leads. Here are some reasons why:
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Higher engagement levels: Animated explainer videos are more engaging than text web pages. They can quickly and concisely explain complex concepts or products, making it easier for viewers to understand and retain information 1.
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Improved customer conversion rates: Research conducted by Forrester discovered that videos have a 53 times more chance of ranking on top of the search results compared to traditional web pages. 76% asserted that video marketing helped them in receiving more traffic. They perform tremendously across all marketing platforms 2.
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Helps you stand out from the competition: Animated explainer videos act as an attractive force for visitors with their vibrant visuals and informative content. Websites featuring these videos tend to experience longer visit durations, reduced bounce rates, and increased click-throughs to other pages. This presents a golden opportunity for generating leads, as each click converts to a new lead 3.
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Effective in engaging customers and driving sales: A well-made animated explainer video can be a powerful sales and marketing tool. It can help you generate leads, drive sales, and even upsell existing customers 1.
In summary, animated explainer videos can be an effective way to generate sales leads because they are engaging, informative, and help you stand out from the competition.
We serve nationwide clients and are located in Atlanta GA.
