Does your Sales Funnel put the cart before the horse?

Does your Sales Funnel put the cart before the horse?

I recently listened to a LinkedIn Webinar on sales funnels and to be honest, the whole idea seemed a bit simplistic. A sales funnel is supposed to turn prospects into customers by attracting mildly interested prospects at the wide end of the funnel and taking them...
The Secret Sauce that connects customers to brands

The Secret Sauce that connects customers to brands

Suppose I came to you with a business idea: SELLING POPSICLES. Unlike the colorful Popsicle brand, I want to sell mine as a frozen blob on a stick without any branding or packaging. And since Popsicles normally sell for $2.50 a dozen, I also want to price mine at...