by bruce | Feb 24, 2016 | blog
I recently listened to a LinkedIn Webinar on sales funnels and to be honest, the whole idea seemed a bit simplistic. A sales funnel is supposed to turn prospects into customers by attracting mildly interested prospects at the wide end of the funnel and taking them...
by bruce | Oct 23, 2014 | blog
Suppose I came to you with a business idea: SELLING POPSICLES. Unlike the colorful Popsicle brand, I want to sell mine as a frozen blob on a stick without any branding or packaging. And since Popsicles normally sell for $2.50 a dozen, I also want to price mine at...
