Test Your Brand IQ

 

 

 

Check out the brand smarts
of your organization.

10 short questions. The quiz will ask for your email,
but we are not collecting emails or sending autoresponse

CLARITY

01 | If you ask 5 people in your organization to articulate your competitive position, would you get a consistent answer?

CLARITY

02 | Does your tag line convey your brand position?

CLARITY

03 | Is your company’s product or service known for a distinct benefit or advantage?

CHARACTER

04 | Does your brand’s “look and feel” support your brand position?

CHARACTER

05 | Have you been able to keep the boss’s favorite color out of your color palette?

CONSISTENCY

06 | If you ask your customers what they love most about your company, would you get a consistent answer?

CONSISTENCY

07 | Does your organization have a brand platform to ensure message consistency?

CUSTOMER

08 | Can you identify your most likely customer with any degree of detail?

CUSTOMER

09 | Do your advertising headlines address customer needs?

CUSTOMER

10 | Does your product strategy start with customer needs?

Thank you for taking your Brand IQ test.

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