PortfolioWell Solutions Group
Building a brand from the ground up for a new healthcare consulting firm
Well Solutions Group is a specialized consulting firm that focuses on growing, transforming and improving healthcare products and services. They had an A-list team, but virtually no brand presence.
Additionally, their brand concept — a water well, projected an old-fashioned Hansel and Gretel feel to the company.
Miller eMedia revamped their brand identity while still paying homage to the water well theme. Additionally, we created the following components to the brand re-launch:
- Brand identity
- New Web site and domain
- Sales presentation
- Proposal template
The new Web site uses a slow-motion video water drop with ripples to to create a brand experience of clarity and expansion.
The Web site is clean and simple, yet is designed for easy expansion by the team as the company grows.