Tivity Health: Advancing Vitality Through a Suite of Healthy Lifestyle Brands.

Tivity Health® works with members, clients and healthcare partners to create long-lasting health and vitality through six flagship brands — SilverSneakers®Nutrisystem®Prime® FitnessWisely Well™, South Beach Diet® and WholeHealth Living®

Content development projects included:

Miller eMedia provides extensive content development to Tivity Health on behalf of Design Coup Inc. for the health and wellness brands listed below:


Empowering active aging

  • Corporate overview boilerplate
  • Anthem and Human Sales Sheets
  • Social post advertising
  • Member welcome call scripts
  • College Saves Sales Sheets
  • Vitality Index Sales Sheets


Losing weight made simple

  • Blues Summit Email Campaign
  • Nutrisystem Sales Sheets
  • Sales Talking Points

Prime Fitness

Supporting regular exercise

  • Direct Mail Campaign
  • Prime Fitness Sales Sheet
  • Flip50 Sales Sheet

Health Plan Campaigns

Helping individuals get in the best shape of their life with healthy living made simple

  • Diabetes and Exercise voice over script
  • Provider letters for diabetic Humana members
  • Blue Cross Fitness Your Way Sales Sheet
  • Social Isolation Campaign

WholeHealth Living

Managing specialty health benefits

  • New Web site copy
  • Corporate Sales Presentation
  • Collateral campaign for
    • Acupuncture
    • Chiropractic
    • Massage Therapy
    • Naturopathy
    • OT and PT
    • Speech Therapy

Wisely Well

Foods that fuel healthy living

  • Product Launch that includes
    • Collateral
    • Email
    • Sales Letters