What is our Brand Character?

Featured imageWe celebrate youth

We like to engage

We’re not stuffy

We’re service-driven




Brand DriversWhat are our brand drivers?

Inspiring lives of service

Training the next generation of social entrepreneurs

Transforming the campus and the world

125 years of service

While organizations like the Rhodes Scholars honor and reward academic performance, the Algernon Sydney Sullivan Foundation is the only academic organization that recognizes and rewards humanitarian service and social entrepreneurship performed by students.

Miller eMedia conducted a Brand Story® Workshop with key executives and Board members to help the organization refine it’s mission and message. We also developed a Brand Platform to establish Brand Positioning, Key Concept, Core Message, Brand Drivers, and more.