PortfolioONCOLOGY RESOURCE NETWORKS
Introducing the next-generation of oncology care management to payers and providers.
Integrated Content-Marketing Campaign:
Miller eMedia developed an integrated content-marketing campaign using our Tent-Pole approach: A Big Idea delivered through downloadable content coupled with multiple message platforms driving visitors:
The world of healthcare was set for dramatic change when CMS announced its new Oncology Care Model. Payers and providers would be moving from a fee-for-service model to “value-based” care. To succeed, providers would need to enhance practice performance.
Oncology Resource Networks was way ahead of the curve on delivering a value-based approach, but their messaging needed a total makeover.
Miller eMedia developed content and design for a new Web site as well as a launching a fully-integrated content-marketing campaign.