PortfolioCENTER FOR MEDICAL GENETICS
Personalized genetics medicine that works for you.
Medical genetics is changing at a dramatic rate.
The Center for Medical Genetics came to Miller eMedia for a mobile-responsive Web site that could be quickly updated week to week.
Using our Brand Story approach, we determined that prenatal patients disliked the hassle of having to make additional trips to a genetics lab. For this reason, the site leads with the message, “Personalized genetics medicine that works for you.” We created a stylized view of Telecounseling which allows the patient to receive genetics services right from her OB Gyn doctor’s office.
The project include strategy, content-development, and web design.