TwinEngines helps manufacturers improve their workflows and visibility of operations.
A client testimonial video forms the centerpiece of the new Web experience.
TwinEngines develops custom solutions to streamline business processes for manufacturers.
The TwinEngines brand goes back many years, but has never been conceptually aligned with the technology services the company offers.
Miller eMedia used its Brand Story process to integrate the two sides to their core solution: Business Process Strategy and Software Solutions.
We created a commanding brand position in their industry as the leader in “Workflow Excellence.”
The new brand position elevated TwinEngines from being just another technology job shop to its new commanding role as a “thought leader” in connecting manufacturing processes, business systems, and ERP systems into a seamless, integrated workflow.
The core of the project was a new Web site build around case studies, including a video profile of PSP Printing, one of their clients.
We also built out the company’s brand story through a series of customer case studies. These included data sheets, online stories for the Microsoft Business Critical SharePoint site, and customer testimonial videos.