Portfolio

Until now, benchmarking studies have been out of reach for many organizations because of their cost and complexity.

The BenchmarkGenie allows organizations to conduct their own benchmarking studies with the support of the BenchmarkGenie benchmarking specialists.

This start-up was conceived as a test market to re-purpose a benchmarking application developed by Jim Scully, a veteran of corporate analytics who has helped a long list of Fortune 500 corporations analyze their human resources performance. He is joined by Bruce Miller, of Miller eMedia

The result of the brand positioning strategy was to create a member benefit for associations. We discovered that in just about every affinity group  members benefit from sharing best practices and performance metrics. The purpose of the product was to turn that shared knowledge into a powerful incentive for joining and a powerful tool for member improvement.

The project included creating brand identity, Web site and an explainer video in a short amount of time and within a limited budget.