BRAND STORY EXPLORATION
Introducing Fiserv’s integrated billing solution.
This exploration of Fiserv’s multi-channel billing strategy sought to develop a range of brand story options that would quickly communicate the full scope of their solution.
Fiserv sought a range of approaches to visualize their billing and payment brand story:
Fiserv was seeking to refresh its marketing messaging to demonstrate the full integration of its Biller platform, including legacy solutions from CheckFree, BillMatrix, and CheckFree Pay as well as additional assets from Output Solutions. The goal was to tell an integrated story — Solutions for Billers from Fiserv.
Bruce Miller worked with Fiserv to develop an integrated product strategy. Bruce also developed a range of graphic options to tell the Biller story..
From the Fiserv history vaults:
This clever brochure designed to look like a traditional mailed power bill was an instrumental piece in the award-winning campaign to introduce Electronic Billing to the business and banking industries.
Click to view a PDF scan of the original brochure.
Take Center Stage
This video opener for the CheckFree National Sales Meeting uses a show biz theme to introduce E-Bill. CheckFree’s entire management team gets in the fun with cameo roles.
The video was written, produced, and directed by Bruce Miller.