BUILD YOUR BRAND STORY® 1-2-3
1. We position your brand:
1. We select your most likely prospects at the top of the bell curve.
2. We identify their pain or problem to solve.
3. We establish the Secret Sauce that sets your product or service apart. Here’s where 30 years of award-winning creative work comes into play.
4. We back it up with proof: These can be metrics, testimonials, white papers, or awards.
5. We use the Brand Positioning Statement to guide your messaging, marketing, sales pitches, videos, and events.
2. We build your Brand Story®
The components become your Brand Story Platform. They guide Web development, PR, videos, sales presentations, trade show displays, collateral, email campaigns, social media, and more.
We can build out your media and messaging or just consult on brand strategy.
Brand Positioning Statement
How you uniquely meet your customers’ needs in a competitive market.
Brand Concept
The Big Idea that captures what makes your product or service unique.
Brand Drivers
The emotional benefits that connect your brand to customers.
Brand Character
The brand’s personality in look, feel, voice, and tone.
Brand Look
The visual consistency that confers credibility and quality.
Brand Messaging
The taglines, slogans, headlines, and descriptive copy that tell your story.
Brand Promise
How you build customer loyalty by meeting expectations.
Brand Rituals
The gestures, customs, and tokens of appreciation that bond with customers.
3. Then we set you apart.
Check out how we dramatized the Secret Sauce for these four companies:
HEALTHCARE CONSULTING
Well Solutions Group
Well Solutions Group (WSG) competes with other consulting firms to garner big clients like Blue Cross Blue Shield MN. We wanted to set them apart as innovators.
We noticed WSG turned their work product into ready-to-run game plans after each job, so we turned this into a Secret Sauce – proprietary Healthcare Playbooks™.
In an industry that is tired of the laborious process to get started, the WSG Playbooks accelerate critical timelines for their clients.
Visit: WellSolutionsGroup.com
BRAND POSITION:
“We get you there faster. Our Healthcare Playbooks™ accelerate critical initiatives for leading healthcare organizations.”
SOFTWARE DEVELOPMENT
TwinEngines, Inc.
TwinEngines develops custom software for manufacturers and supply chain companies whose proprietary workflows don’t match out-of-the-box software.
TwinEngines wanted to be seen as a business process thought leader and not just another software job shop.
We organized their collection of software modules into a “Business Process Platform™” – a unique differentiator and business process solution that accelerates business operations.
Visit: TwinEngines.com
BRAND POSITION:
“The TwinEngines Business Process Platform™ lets you enjoy the flexibility of custom coding without the cost.”
PROPERTY MANAGEMENT
ATLANTA VACATION RENTALS
There’s a big opportunity to manage Airbnb properties for people tired of running a quasi-hotel but don’t want to give up their extra income.
We itemized all of AVR’s services and built a new brand around a 12-point turnkey platform — The AVR Full-Service 360 Degree Platform.
Key Idea: The AVR Management Platform can pay for itself!
Visit: Atlanta Vacation Rentals
BRAND POSITION:
“The industry’s first 360-degree management platform takes care of everything while your property earns income.”
NON-PROFIT ORGANIZATION
Side by Side
Side by Side supports people with traumatic brain injuries and was launching its first major capital campaign. To garner significant funds, they needed to validate their clinical approach.
Their brand was off target as the “Side by Side Brain Injury Clubhouse.”
We established a Partnership Model™ – a clinical approach that rebuilds shattered lives through mutual support and professional guidance.
Our case statement, streamlined branding, and clinical approach helped them win a $400,000 grant from the Robert W. Woodruff Foundation.
BRAND POSITION:
“Georgia’s only clinical pathway to self-sufficiency after a TBI: “The Side by Side Partnership Model™”
The Brand Story Approach connects to customers:
“Amazed how quickly our brand evolved. Our organization was unfamiliar with the process, yet Bruce made it painless. The Brand Story workshop delivered an effective brand strategy that captured the essence of our firm and elevated our brand to align with our values.
“We have continued to partner with Miller Media to ensure our brand, website, marketing, and messaging stay in sync as our organization grows and evolves.”
“The Brand Story workshop… captured the essence of our firm.”
“Bruce quickly grasped the complex issues we faced…”
“We can always count on Miller eMedia for exceptional content marketing support. Bruce quickly grasps the complex issues we face in the healthcare arena.”
As a startup, we had limited funds when we started to source marketing/branding companies. Bruce Miller came highly recommended.
He truly listened to what we wanted to portray and we appreciated his open approach as he walked us through each step. We were blown away with the end result. It was exactly what we were hoping for.
“As a startup, we had limited funds… We were blown away with the end result.”
“Their creativity sets them apart from other agencies.”
“Miller eMedia supports my consulting clients across the brand and integrated marketing spectrum. Bruce’s creativity coupled with his ability to understand marketing’s role in driving growth sets him apart from other agencies.”
