About Bruce Miller

Bruce Miller has over 30 years’ corporate and agency experience in brand development and e-media production. He is versed in brand strategy, content development, web strategy, and brand videos.

Bruce is results-oriented, always seeking the best “bang-for-the-buck” — but always based on a sound brand strategy. What works is what’s best.

From agency partner to spare bedroom – After years managing a payroll and agency overhead, Bruce works out of two bedrooms in an 1895 vintage house in downtown Decatur, Georgia. “I’m value-oriented, and so are my customers,” he explains.

Brand Story approach – Bruce developed the Brand Story® approach when he recognized three very important opportunities that could help companies own their market:

1. A wealth of brand knowledge exists in most companies, but it is not fully leveraged.

2. Team ownership of the brand strategy is vital for change to take place. For this reason, Brand Story workshops are collaborative.

3. The number one brand weakness is lack of positioning. Small companies look small because they lack a brand position. Aligning the brand to the customer’s need creates loyal customers for life.

Bruce Miller learned brand strategy at Checkfreee Corporation where Bruce and his team won the MAX Award for Georgia’s marketing campaign of the year. And before that, his mom broke several glass ceilings as the first women-owned PR firm in the Guinness Book of World Records for her brand-building stunts.

UCLA Film grad – Bruce is a graduate of the UCLA Department of Motion Pictures and Television. He is also an author and screenwriter, formerly represented by the Berzon Agency. Previously, he was creative partner at Design Coup, Inc.

Avid sailor – Bruce is an avid sailor, political junkie and yoga enthusiast. Bruce also used his start-up methodology to help launch The Learning Tribe, an alternative approach to high school education.

Author – As an author, Bruce has written “FORTUNE, Our Deep Dive into the Mysteries of Love, Healing, and Success” and “RUMI COMES TO AMERICA.” He has also written “BRAND STORY, and “UPLIFT, How to Harness the Hidden Engine of Continuous Renewal. He also wrote the parenting book, “Seven Superpowers” with Dr. Maria Guilmour.