Marketing, Messaging, and Media for Every Size Campaign

“Bruce, you have magical powers!”

~ Stacy Kavanagh, Democratic Fundraiser

ATLANTA, GA, UNITED STATES, April 23, 2025 /EINPresswire.com/ — In today’s media environment, old-school politics – knocking on doors, building relationships, and buying billboards – isn’t enough anymore.

Modern campaigns are about storytelling. Candidates must play the lead in a media story like a hero in a TV show. It’s less about policy than becoming a brand.

With 30 years’ experience building brands from start-ups to major corporations, Miller eMedia is bringing its Brand Story^® approach to retail politics. MORE

Campaign Strategy

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Target Voter

We identify supporters and persuadable voters and create a persona to focus our messaging and outreach.

Campaign Position

We develop a positioning statement that identifies the voters' pain points and how the candidate uniquely solves their needs.

Campaign Concept

The Big Idea drives all messaging, advertising, collateral, and speeches. This messaging mantra becomes top of mind for the voter.

Web

Georgia9th.com

We consolidated four state-level campaigns in Georgia's 9th district into a single brand experience to maximize candidate awareness with a limited marketing budget.

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Georgia's Next Leaders

We developed the concept to prepare young people to enter politics with this Website and "Ted Talk" type fundraising event to launch a leadership academy.

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Maria Loveless

Businesswoman Maria Loveless articulated a progressive vision for the Rabun County Commission. Her website successfully presented a new path forward for the County,

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Video

For the 2024 elections, we produced and managed over 20 rapid-response videos, mostly for social media marketing.

Women’s Rights

Hollywood actor Patti Tippo narrates this animated film to raise awareness of the impact of the overturning of Roe v Wade. settings.

The Walmart Tax

This prescient video warned voters of the massive tax increases the GOP’s tariff policy would enact—almost a year before the disastrous policy.

What Can Mothers Do?

We produced this rapid-response video within hours of the Appalachia High School shooting to show our elected officials promote gun violence to get elected, and how mothers are fighting back.