Brand Positioning for
The Little Guy
Brand positioning created the most
iconic brands of the 20th century.
Brand positioning revolutionized
the ad industry.
Brand positioning is now available to every size business – even shoestring startups.
The Brand Story® method results from Bruce Miller’s 30 years of agency and corporate experience. His Brand Story approach lets smaller businesses leverage this expertise.
Brand positioning aligns your brand to your customers’ needs, differentiates your business, and creates customers for life.
Choose your brand-building path:
1. Do it Yourself
Follow the step-by-step guide: “BRAND STORY®: How to Launch Your Shoestring Startup Like a National Brand.”
The book helps start-ups, small and established businesses, and non-profits position their brands.
Everything you need to know for naming, trademarking, marketing, and positioning a new or existing brand. Includes interviews and stories from first-time entrepreneurs.
Buy the book
2. Consultation
Together, we discuss your business and establish a brand position as the foundation for your marketing strategy.
In a screen-sharing consultation, we align your offering to customer needs. Includes a brand positioning statement, tag line, and marketing guidance.
Designed for solo entrepreneurs seeking an initial marketing strategy in a competitive market.
3. Brand Workshop
We bring your team together in a brand story workshop to develop a ready-to-run brand platform — the foundation for your business.
We can also serve as your on-demand marketing team to provide content marketing, collateral, Web design, social media, thought leadership, press releases, white papers, explainer videos, and more.
Leverage my 20 years as an Atlanta agency principal.
Let’s discuss your business goals.
“Amazed how quickly our brand evolved. Our organization was unfamiliar with the process, yet Bruce made it painless. The Brand Story workshop delivered an effective brand strategy that captured the essence of our firm and elevated our brand to align with our values.
“We have continued to partner with Miller Media to ensure our brand, website, marketing, and messaging stay in sync as our organization grows and evolves.”
“The Brand Story workshop… captured the essence of our firm.”
“Bruce quickly grasps the complex issues we face…”
“We can always count on Miller eMedia for exceptional content marketing support. Bruce quickly grasps the complex issues we face in the healthcare arena.”
As a startup, we had limited funds when we started to source marketing/branding companies. Bruce Miller came highly recommended.
He truly listened to what we wanted to portray and we appreciated his open approach as he walked us through each step. We were blown away with the end result. It was exactly what we were hoping for.
“As a startup, we had limited funds… We were blown away with the end result.”
“Their creativity sets them apart from other agencies.”
“Miller eMedia supports my consulting clients across the brand and integrated marketing spectrum. Bruce’s creativity coupled with his ability to understand marketing’s role in driving growth sets him apart from other agencies.”
