Brand Positioning for
The Little Guy
Brand positioning created the most
iconic brands of the 20th century.
Brand positioning revolutionized
the ad industry.
Brand positioning is now available to every size business – even shoestring startups.
The Brand Story® method results from Bruce Miller’s 30 years of agency and corporate experience. His Brand Story approach lets smaller businesses leverage this expertise.
Brand positioning aligns your brand to your customers’ needs, differentiates your business, and creates customers for life.
Choose your brand-building path:
1. Do it Yourself
“BRAND STORY®: How to Launch Your Shoestring Startup Like a National Brand.”
This step-by-step guide helps start-ups, small and established businesses, and non-profits position their brands effectively.
Everything you need to know for naming, trademarking, marketing, and positioning a new or existing brand. Includes interviews and stories from first-time entrepreneurs.
Buy the book
$9.99
2. Consultation
We discuss your business and establish a brand position to serve as the foundation for your marketing strategy.
In a screen-sharing consultation, we align your offering to customer needs. Includes a brand positioning statement, tag line, and marketing guidance.
Designed for solo entrepreneurs seeking an initial marketing strategy in a competitive market.
$640
3. Brand Workshop
We bring your team together in a brand story workshop to develop a ready-to-run brand platform — the foundation for your business.
We serve as your on-demand marketing team, building the components of your Brand Story.
We can provide content marketing, collateral, Web design, social media, thought leadership, press releases, white papers, explainer videos, and more.
Let’s Talk
Let’s discuss your business goals.
“Amazed how quickly our brand evolved. Our organization was unfamiliar with the process, yet Bruce made it painless. The Brand Story workshop delivered an effective brand strategy that captured the essence of our firm and elevated our brand to align with our values.
“We have continued to partner with Miller Media to ensure our brand, website, marketing, and messaging stay in sync as our organization grows and evolves.”
“The Brand Story workshop… captured the essence of our firm.”
“Bruce quickly grasps the complex issues we face…”
“We can always count on Miller eMedia for exceptional content marketing support. Bruce quickly grasps the complex issues we face in the healthcare arena.”
As a startup, we had limited funds when we started to source marketing/branding companies. Bruce Miller came highly recommended.
He truly listened to what we wanted to portray and we appreciated his open approach as he walked us through each step. We were blown away with the end result. It was exactly what we were hoping for.
“As a startup, we had limited funds… We were blown away with the end result.”
“Their creativity sets them apart from other agencies.”
“Miller eMedia supports my consulting clients across the brand and integrated marketing spectrum. Bruce’s creativity coupled with his ability to understand marketing’s role in driving growth sets him apart from other agencies.”
Recent Projects
Our Brand Story® approach aligns your message to your target customer.
Whether you’re starting up or have an established brand,
our Brand Story® Approach makes your marketing efforts more effective:
1. Capture critical market knowledge
Discover new insights into your target customer, competitive strengths, and current brand strategy.
2. Position your brand effectively
Our Brand Story Approach establishes a brand position that aligns the needs of your target customers to your competitive advantage.
3. Build a brand platform
From your elevator speech to value propositions, a brand platform keeps your initiatives on target and your messaging more clear, consistent and effective.
4. Connect to your customers
Selling becomes more effective and efficient when all creative, product, and messaging decisions are “on brand” and align to your customers’ needs.
Focus Your Brand Message on your Customers' Needs
Brand Strategy, Identity, Web, Content Marketing, Messaging, and Media
Ready to launch a Brand Story-driven marketing campaign?
It all starts with a brand position – your unique competitive position in the mind of your customers. Miller eMedia will help you discover your competitive strength and turn it into the cornerstone of your brand platform.
With our Brand Story® Approach, everyone who touches your brand can participate in a collaborative approach to develop your competitive brand position – your unique differentiation that aligns your brand to customer needs, elevates your product or service from becoming a commodity, and builds long term customer loyalty.
We will also develop your brand platform and content messaging platform (a comprehensive set of “elevator speeches”) so that all creative executions, product decisions and messaging are always “on brand” — whether delivered by a marketing associate, sales person, a new hire, vendor, SEO expert, PR agency, or the CEO.
We develop content marketing campaigns centered around a big idea that you can leverage in press releases, white papers, social media, web content, direct marketing, and more.
We conduct Brand Story Workshops in the Atlanta area, the Southeast region, and through online meetings anywhere in the world. Bruce Miller has been developing brands for businesses, start-ups, growing firms, medium sized businesses, and Fortune 500 companies for 15 years.
For non-profit organizations seeking to win more grants, enhance non-profit development, or boost fundraising in general, Miller eMedia can help you develop non-profit case statements that align your message to the needs of the donor community. We will help you develop a consistent message by writing and designing case statements and development campaigns that connect to the mission of key donors and their needs.
Startups love our turnkey approach – Brand Strategy, Identity, Web, Content Marketing, Messaging, and Media rolled into one cost-effective package.
