The Brand Story Blog
Brand positioning for non-profits – a case study
Whether you sell B-to-B, B-to-C, or Non-profit to Donor, everyone responds to brands – including the donor community. This fact was born out when I received the following email from one of my non-profit clients: “Bruce, guess what! We received a $100,000 check today...
Try this fried chicken Brand Positioning Test
Karen and I stayed up way too late watching the Oscars the other night. My eyelids started to droop, then I woke with a start... "What the heck was that!?" It was a :30 spot for Zaxby's. Go ahead and watch: Let's dissect the ad: Blue-collar couple show bad taste...
Does your Sales Funnel put the cart before the horse?
I recently listened to a LinkedIn Webinar on sales funnels and to be honest, the whole idea seemed a bit simplistic. A sales funnel is supposed to turn prospects into customers by attracting mildly interested prospects at the wide end of the funnel and taking them...
Is it Time to Kill the Keynote?
I checked out BigSpeak.com to see who’s on the speaking circuit these days and found several fighter pilots, celebrities, ex-CEOs, an Enron whistleblower, an undersea explorer, a swimmer, an “empathy warrior,” and to top it off, a “John Muir impersonator.” I have no...
Sales Engine: Fire up your sales automation machine.
Growing a business is one part machine and one part magic: Sales tools, SEO, Web apps and CRMs provide the machine, while the mysterious power of branding provides the magic. Think of it as the left and right sides of your brain. Both work together in order to dance....
BIG IDEA Content Marketing: How to turn your Big Idea into a multi-platform messaging campaign.
All businesses seek cost-effective ways to increase traffic, engage customers and drive sales. The good news is that BIG IDEA content marketing can do this. The Internet is built around content and leveraging ideas is the most cost-effective form of marketing....
